Google Search Console pentru Moldova: Ghid de Configurare și Oportunități SEO pe Care le Ratezi.
Ghid pas cu pas pentru configurarea Google Search Console pentru site-ul tău din Moldova. Învață cum să verifici site-ul, să trimiți sitemap-uri, să găsești oportunități de cuvinte cheie și să rezolvi probleme de indexare.
Acest articol este disponibil momentan în limba engleză.
Google Search Console (GSC) is the single most valuable free SEO tool in existence, and the majority of Moldovan businesses either do not have it set up or do not know how to use it. It is the only place where Google directly tells you how it sees your website: which keywords bring you traffic, which pages have problems, and whether your site is even being indexed at all.
This guide walks you through setup from scratch and then shows you the five most valuable reports for improving your rankings on Google.md.
What Is Google Search Console?
Google Search Console is a free service from Google that helps website owners monitor and troubleshoot their site's presence in Google Search results. Think of it as a direct communication channel between you and Google's search engine.
It tells you:
- Which search queries bring people to your site (and how often)
- Which pages are indexed (and which are not)
- Whether your site has technical problems that hurt rankings
- How your site performs on mobile devices
- Who links to your site
Every other SEO tool estimates this data. GSC gives you the actual numbers directly from Google.
Step 1: Add Your Property
Go to search.google.com/search-console and sign in with a Google account. You will see an option to add a property. Google offers two types:
Domain Property (Recommended)
Covers all URLs under your domain: www and non-www, HTTP and HTTPS, all subdomains. This is the best option for most businesses.
To verify a domain property, you need to add a DNS TXT record. Your domain registrar (for .md domains, this is often nic.md or a reseller) will have a DNS management panel. Add the TXT record Google provides, wait 5–30 minutes for propagation, and click Verify.
URL Prefix Property
Covers only the exact URL prefix you specify (e.g., https://www.yourdomain.md). Simpler to verify but less comprehensive. Use this if you cannot access DNS settings.
Verification methods for URL prefix:
- HTML file upload: Download a file from Google and upload it to your site's root directory
- HTML meta tag: Add a
<meta>tag to your homepage's<head> - Google Analytics: If GA is already installed, GSC can verify through it
- Google Tag Manager: Same as above, through your existing GTM container
Step 2: Submit Your Sitemap
Once verified, the first thing to do is submit your XML sitemap. Go to Sitemaps in the left sidebar, enter your sitemap URL (usually yourdomain.md/sitemap.xml), and click Submit.
Your sitemap tells Google every page on your site that you want indexed. Without it, Google discovers pages by crawling links, which is slower and may miss orphaned pages.
If you have a bilingual site with /ro/ and /ru/ subdirectories, make sure both language versions are included in the sitemap. Ideally, submit separate sitemaps for each language and a sitemap index that references both.
Step 3: The Performance Report (Your SEO Gold Mine)
The Performance report is the most valuable page in all of GSC. It shows:
- Total clicks: How many times people clicked through to your site from Google
- Total impressions: How many times your site appeared in search results
- Average CTR: What percentage of impressions resulted in clicks
- Average position: Where you rank on average across all queries
Finding Quick-Win Keywords
Filter the Queries tab to show keywords where your average position is between 5 and 20. These are keywords where you already appear on page 1 or 2 of Google but are not in the top spots. A small improvement in content or on-page SEO can push these keywords into positions 1–3, dramatically increasing clicks.
For Moldovan sites, pay attention to keywords in both Romanian and Russian. You may discover that you rank for Russian keywords you did not specifically target — an opportunity to create dedicated Russian-language content and strengthen those positions.
Finding Pages with Low CTR
Sort by impressions (high to low) and look for pages with below-average CTR. These pages appear in search results frequently but people do not click. The fix is usually improving your title tag and meta description to be more compelling. This is free traffic waiting to be captured — you already rank, you just need a better headline.
Comparing Time Periods
Use the date comparison feature to see how your traffic has changed over time. Compare the last 28 days to the previous 28 days to spot trends. Sudden drops in impressions for specific pages may indicate an indexing issue or algorithm change.
Step 4: The Pages Report (Indexing Issues)
Go to Pages (under Indexing) to see which of your pages Google has indexed and which it has not. This report is critical because a page that is not indexed cannot rank.
Common Indexing Problems for Moldovan Sites
- "Discovered — currently not indexed": Google knows the page exists but has not crawled it yet. This often means your site has too many low-quality pages and Google does not consider the unindexed ones worth crawling. Improve page quality or consolidate thin pages.
- "Crawled — currently not indexed": Google crawled the page but decided not to include it in the index. This usually means the content is too thin, duplicative, or low-quality. Add substantial unique content.
- "Blocked by robots.txt": Your robots.txt file is preventing Google from accessing the page. Check your robots.txt for overly broad Disallow rules.
- "Redirect": The page redirects to another URL. This is normal for old URLs you have redirected but verify the redirect goes to the correct destination.
- "Duplicate without user-selected canonical": Multiple pages have similar content and Google chose which one to index. Add canonical tags to tell Google your preferred version.
Step 5: Core Web Vitals
The Core Web Vitals report shows whether your pages pass Google's page experience standards. Pages are categorized as Good, Needs Improvement, or Poor based on three metrics:
- LCP (Largest Contentful Paint): How fast the main content loads. Target: under 2.5 seconds.
- INP (Interaction to Next Paint): How quickly the page responds to user interaction. Target: under 200ms.
- CLS (Cumulative Layout Shift): How much the page layout shifts during loading. Target: under 0.1.
Core Web Vitals are a confirmed Google ranking factor. If your pages show "Poor" status, fixing these issues can directly improve your rankings.
For Moldovan websites, mobile Core Web Vitals are especially important — over 60% of searches happen on mobile devices, and internet speeds outside major cities can be slower.
Step 6: Links Report
The Links report shows two types of links:
- External links: Which other websites link to yours, and which of your pages they link to most. This is the only reliable source of backlink data directly from Google.
- Internal links: How your own pages link to each other. Pages with very few internal links may struggle to rank because Google sees them as less important.
Review your top linked pages. If your homepage has hundreds of external links but your key service pages have zero, you need an internal linking strategy to distribute that authority.
Advanced: URL Inspection Tool
The URL Inspection tool lets you check the index status of any specific URL. Paste a URL and Google tells you:
- Whether the page is indexed
- When it was last crawled
- Whether it has any mobile usability issues
- What canonical URL Google has selected
You can also request indexing for new or updated pages. After publishing a new blog post or making significant changes, use this tool to ask Google to re-crawl the page immediately instead of waiting for the next natural crawl.
Setting Up for Both Google.md and Google.ro
If your site targets both Moldova and Romania, you may want to monitor performance in each market separately. GSC allows you to filter the Performance report by country. Compare Moldova and Romania traffic to understand which market responds better to your content.
For bilingual sites, set up hreflang annotations and verify they are working correctly. GSC will flag hreflang errors in the International Targeting section (available under Legacy tools and reports).
Monthly GSC Routine
Set aside 30 minutes once a month to review GSC. Here is the checklist:
- Check Performance for any sudden drops in clicks or impressions
- Review Pages report for new indexing issues
- Look for quick-win keywords (position 5–20 with decent impressions)
- Check Core Web Vitals for any pages that degraded
- Review new external links in the Links report
- Submit sitemaps again if you have added new pages
Pair this with a ranq site audit each month, and you will have a complete picture of your SEO health — the technical issues (ranq), the Google-specific data (GSC), and the keyword opportunities (both).
Get Started Now
GSC setup takes 10 minutes. The insights it provides are worth hours of guesswork. If you have not set it up yet, do it today. If you have it but never check it, open the Performance report right now and look for those quick-win keywords sitting on page 2.
And if you want the full picture — keyword tracking, site audits, and AI content tools alongside your GSC data — start free with ranq.