Lista de Verificare SEO Gratuită: 25 de Lucruri de Verificat pe Site-ul Tău Azi.
O listă practică de 25 de puncte pentru audit SEO pe care o poți aplica pe site-ul tău chiar acum. Acoperă SEO tehnic, conținut, performanță și optimizare mobilă.
Acest articol este disponibil momentan în limba engleză.
You do not need to pay $140/month for an enterprise SEO tool to know if your website has problems. This checklist covers 25 critical items that affect your search rankings, organized by category. Grab a pen (or open a spreadsheet) and work through each one. By the end, you will have a clear picture of your site's SEO health and a prioritized list of fixes.
If you want to automate this entire process, ranq's free SEO audit tool scans all 25 of these items (and more) in under two minutes.
Technical SEO (Items 1–8)
Technical SEO ensures that search engines can find, crawl, and index your website correctly. If these fundamentals are broken, nothing else matters.
1. Your Site Is Accessible to Search Engines
Check your robots.txt file (yourdomain.md/robots.txt). Make sure it is not blocking important pages. A common mistake is leaving a Disallow: / directive from a development environment, which tells all search engines to ignore your entire site.
2. You Have an XML Sitemap
Check yourdomain.md/sitemap.xml. It should exist and list all your important pages. If you use WordPress, plugins like Yoast or Rank Math generate this automatically. Submit your sitemap in Google Search Console and Yandex Webmaster if you have not already.
3. HTTPS Is Enabled
Your site must load over HTTPS (look for the padlock icon). Google has used HTTPS as a ranking signal since 2014. If your site still uses HTTP, you are actively being penalized. SSL certificates are free through Let's Encrypt — there is no excuse in 2026.
4. No Broken Links (404 Errors)
Broken links frustrate users and waste your "crawl budget" (the number of pages Google will scan on each visit). Use a free tool like Screaming Frog (up to 500 URLs free) or run an audit with ranq to find all 404 errors. Fix them by updating the link or adding a 301 redirect.
5. No Duplicate Content
Check if your site is accessible at both www.yourdomain.md and yourdomain.md. If both versions work, you have duplicate content. Pick one version and redirect the other with a 301. Also check for HTTP/HTTPS duplicates.
6. Canonical Tags Are Set
View the source code of your pages and look for <link rel="canonical" href="..."> in the <head>. Every page should have a canonical tag pointing to itself (or to the preferred version if duplicates exist). This tells Google which version of a page to index.
7. Clean URL Structure
Your URLs should be readable and descriptive. Good: /servicii/consultanta-seo. Bad: /page?id=4837&cat=2. URLs with keywords in them rank slightly better and get higher click-through rates in search results.
8. Structured Data (Schema Markup)
Structured data helps Google understand your content and can enable rich snippets (star ratings, FAQ dropdowns, business hours) in search results. At minimum, add LocalBusiness schema if you have a physical location, and Organization schema for your brand. Test with Google's Rich Results Test tool.
Content & On-Page SEO (Items 9–17)
Content is what users and search engines actually evaluate. These items ensure your content is optimized for both.
9. Unique Title Tags on Every Page
Every page on your site must have a unique <title> tag. It should be 50–60 characters, include your target keyword near the beginning, and be compelling enough to click. Do not stuff keywords — write for humans first.
10. Meta Descriptions on Every Page
While meta descriptions do not directly affect rankings, they heavily influence click-through rate. Each page should have a unique meta description of 150–155 characters that summarizes the page content and includes a call to action. If you leave them blank, Google will auto-generate one, and it is rarely ideal.
11. One H1 Tag Per Page
Every page should have exactly one <h1> heading that clearly describes the page topic. Do not use multiple H1 tags. Your H1 should include your primary keyword naturally.
12. Logical Heading Hierarchy
Use headings in order: H1 → H2 → H3. Do not skip levels (going from H1 directly to H4). Headings help both users scan the content and search engines understand the structure and topics covered.
13. Image Alt Text
Every image should have descriptive alt text. This helps visually impaired users, provides context to search engines, and appears if the image fails to load. Good: alt="Interior of our dental clinic in Chisinau". Bad: alt="IMG_4837.jpg" or no alt text at all.
14. Image Optimization
Images are often the largest files on a webpage. Resize images to the display size (do not upload a 4000px image that displays at 800px), compress them using WebP format, and use lazy loading so images below the fold do not slow initial page load.
15. Internal Linking
Every page should link to at least 2–3 other pages on your site using descriptive anchor text. Good: <a href="/services/seo">our SEO services</a>. Bad: <a href="/services/seo">click here</a>. Internal links help Google discover pages and understand your site structure.
16. Content Length and Quality
For important landing pages and blog posts, aim for at least 800–1,500 words of substantive content. Thin pages with less than 300 words rarely rank well. However, do not pad content with filler — every paragraph should provide value. Google's algorithms are sophisticated enough to detect fluff.
17. Keyword Placement
Your target keyword should appear in: the title tag, the H1, the first 100 words of body content, at least one H2 subheading, the URL, and the meta description. Keyword density should be 1–2% — enough to signal relevance without appearing spammy.
Performance (Items 18–21)
Page speed is a confirmed Google ranking factor. Slow sites get penalized and have higher bounce rates.
18. Page Load Time Under 3 Seconds
Test your site with Google PageSpeed Insights. Your pages should load in under 3 seconds on a mobile connection. In Moldova, where mobile internet speeds vary significantly outside Chisinau, this is especially important.
19. Core Web Vitals Pass
Google's Core Web Vitals measure user experience through three metrics:
- Largest Contentful Paint (LCP): Should be under 2.5 seconds. This measures how fast the main content loads.
- First Input Delay (FID) / Interaction to Next Paint (INP): Should be under 200ms. This measures interactivity.
- Cumulative Layout Shift (CLS): Should be under 0.1. This measures visual stability (elements jumping around as the page loads).
Check these in Google Search Console under the "Core Web Vitals" report.
20. Browser Caching Is Enabled
Check if your server sends proper cache headers. Returning visitors should not have to re-download your CSS, JavaScript, and images on every visit. Most hosting providers and CDNs handle this, but it is worth verifying.
21. No Render-Blocking Resources
If your page loads large CSS or JavaScript files before showing content, it slows down perceived performance. Move non-critical CSS and JavaScript to load asynchronously. PageSpeed Insights will flag specific files causing issues.
Mobile (Items 22–24)
Google uses mobile-first indexing, meaning the mobile version of your site is what Google evaluates for rankings. If your mobile experience is poor, your desktop rankings will suffer too.
22. Responsive Design
Your site must adapt to all screen sizes. Test by resizing your browser window or using Chrome DevTools device emulation. Check phones (360px width) and tablets (768px). Every element — text, images, buttons, menus — should be usable without horizontal scrolling.
23. Touch-Friendly Elements
Buttons and links should be at least 44x44 pixels and have enough spacing that users do not accidentally tap the wrong one. This is a common issue on sites built for desktop first. Google specifically checks for "tap targets too close together."
24. No Intrusive Interstitials
Pop-ups that cover the main content on mobile are a ranking penalty since 2017. Small banners at the top or bottom are fine. Full-screen pop-ups that appear immediately on page load will hurt your rankings.
Local SEO (Item 25)
25. Google Business Profile Optimization
If you serve customers in a specific location, your Google Business Profile is as important as your website. Verify it is claimed, complete every section (hours, services, description, photos), respond to all reviews, and post updates regularly. For businesses targeting Moldovan cities, include the city name in your business description and service areas.
Scoring Your Audit
For each item, score yourself:
- 2 points: Fully implemented and working correctly
- 1 point: Partially implemented or has minor issues
- 0 points: Not implemented or has critical issues
40–50 points: Excellent SEO foundation. Focus on content and backlinks.
25–39 points: Decent base with clear areas for improvement. Prioritize items scored 0.
Below 25 points: Significant issues that are likely hurting your traffic. Start with technical SEO (items 1–8) before moving to content.
Automate Your Audits
Working through this checklist manually takes hours, and you should repeat it at least monthly. ranq's automated SEO audit checks all 25 of these items (plus dozens more) in under two minutes. It prioritizes issues by impact, explains each problem in plain language, and tells you exactly how to fix it. The free plan includes one audit per month — enough to get started.